Diesel opens on Paris’ Rue Saint-Honoré

Diesel brings its spirit of bold identity, individualism, freedom and irreverence to Paris’ historic Rue Saint-Honoré.

The space represents the highest expression of the brand’s fashion and design attitude under the Creative Direction of Glenn Martens, whose audacious vision has reinvigorated Diesel for a new generation.

ADDRESS:

223 rue Saint-Honoré Paris, 75001

OPENING HOURS:

Monday to Friday 11:00AM - 19:00PM

Sunday 12:00AM - 19:00PM

A sophisticated distillation

of Diesel’s design edge

The store frames the visual language of the brand within classic Parisian parameters.

The façade is anchored by a massive glass window set with the brand’s red-and-white Biscotto logo on the upper right corner. Natural light floods the space spanning two floors, envisioned as an engaging environment in which to discover the full breadth of the Diesel collections.